LISTING SERVICES
Are you selling..
The internet has changed the way people shop for homes. Half of the homes purchased in 2016 were found online. Still, 88 percent of buyers use representation to manage the transaction, and another 90 percent of sellers use a listing agent.
A listing agent represents the seller in a real estate sale. Their job is to set a competitive price for the home and then bring in potential buyers to see it. While it’s certainly possible to sell a house yourself, working with a listing agent gives you access to their knowledge of the local housing market. They have the most current and detailed information on the sales of comparable properties in your neighborhood, which allows them to price your home competitively.
Once you’ve set a price, listing agents market the property. They’ll help stage and style the home to present it in its best light, and even will hire professional photographers to take high-quality pictures of your home looking its best. Listing agents not only show the home and hold open houses, but they help evaluate potential buyers, too, ensuring that you, their client, receive only serious offers.
When an offer is received, the listing agent walks the seller through the negotiations, helping handle any paperwork and ultimately closing on the sale.